While researching the question from my last blog entry I found a couple of interesting statistics on the internet:
Most consumers say they prefer to receive information about advertisements or promotions via snail mail. How would thye prefer marketers communicate? 51% say mail, 19% say bill inserts, 17% request no communication, 5% say e-mail, and 1% say telephone.
--Cable & Telecommunications Association for Marketing, September 2005
52% of consumers would be much more or somewhat more likely to purchase a product seen in a commercial versus one featured in a product placement (23%).
--FIND/SVP, August 2005
Consumers are 50% more likely to be influenced by blogs and e-mails than radio or TV advertising.
--EPM Communications
Although my research showed results of how consumers react to different medias of advertisement, it didn't quite show how they reacted to different styles of advertising. It is from this that I can conclude from the research that American's are really in to impulse buying and the advertising companies are taking advantage of this. Whether they advertise by email, tv, radio or whatever else. My research shows that the advertising business is rapidly growing. Sadly, I was not able to find the exact answer to my question from my last blog but atleast I found out more about the advertisement business and how they work.
This past week we have been watching a documentary titled "Bowling for Columbine". The main theme about this documentary has been about how Americans are out of control when it comes to guns. Although I know that this is very biased, I can't help but partially agree. My opinion from this documentary is that America should have some form of better gun control than we already do. I believe that only people with hunting licenses should own a gun and that's after having a background check to make sure they aren't a criminal. I just think that it's just strange that we have such bad crime records in regards to guns as opposed to places like Canada and England. Are American's just naturally more violent in nature?
Thinking of gun control made me wonder just where are issues with this subject stemmed from? I'm sure it's no mistake that some think its socially acceptable to own and use a gun how they wish because they see the government doing the same thing over in Iraq. Also, movies and TV shows especially about the mid-west give off the impression that it's cool to own a gun and makes you look better and seem more powerful. And perhaps all those violent video games kids play now in today's society also make it seem like killing someone isn't a big deal. Maybe its a combination of all these factors or maybe it comes from the fact that American's really pride themselves on the 2nd ammendment and want to have a way to protect their family if their family is under attack.
This applies to outside of the classrom because you can't turn on the news anymore on the tv without hearing something about casualities in a neighborhood from shootings, a bank robbery that happened in your state or how someone went crazy and decided to kill their wife and kids. One has to admit that there is always coverage of something that has to do with a gun in the news almost every night. It makes me feel as though we all hear it so much that we have somehow become extremly desensitized to all the violence we hear in the news and maybe perhaps that is yet another reason of how gun control is mostly ignored in America.
Every since we have been talking about gun control in class it has really opened my eyes to how many problems there are with our gun control laws in America. It doesn't seem right that a simple murder involving a gun barely gets national news coverage over half of the time. I have really noticed that Americans harly ever consider it interesting any more to hear about a homicide involving and gun because it seems so commonplace.
So I conclude this blog entry with a question I would like to know about gun control. How many people exactly were killed in major countries around the world alone in the year 2009 by the use of a gun whether it be accidental, suicide or homicide?
"Online Advertising, Marketing - Online Consumer Statistics." Business & Small Business. Web. 27 Sept. 2010. http://www.entrepreneur.com/encyclopedia/businessstatistics/article82676.html.
"Pro-Life or Anti-Sex?" Experimental Theology. Web. 27 Sept. 2010. http://experimentaltheology.blogspot.com/2010/05/pro-life-or-anti-sex.html.
, April 2006
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