Last week I asked a question about the different types of methods acvvertisement industries use to make people want to buy their product. I only already knew a couple of them but however through my research, i discovered that there are alot more techniques that advertisers use that I wasn't aware of. It's amazing to see how many techniques advertisement industries have been able to find. Some of the techniques include:
WEASEL WORDS
MAGIC INGREDIENTS
PATRIOTISM 
DIVERSION TRANSFER
PLAIN FOLKS
SNOB APPEAL
BRIBERY TESTIMONIALWIT AND HUMORSIMPLE SOLUTIONS
CARD STACKING
GLITTERING GENERALITIESBANDWAGON
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
From this list there were plently I did not know of before such as snob appeals, bribery and magic ingredients. It's interesting to see how these tactics really do work when it comes to attracting consumers to a certain product. Advertisement industries seem as though they will do almost anything for you to even consider buying their product.
This past week we discussed what the definition of a brand really is and what makes us loyal to a certain product above others. We were assigned to research a particular brand of which we are very loyal to and explain why we are so loyal to it in the first place. For me, I picked my favorite tennis brand: Babolat. However, I was shocked to discover how many people picked the same exact brand of which they will never faulter from. For example, atleast six people picked apple as their brand and brands such as nike and pepsi were common as well. It got me to thinking; why do these specific brands seem to attract people more than others.
In my opinion I think what attracts most people to certain brands these days (especially the younger generation) is how modern a cartain thing is. It seems as though if a brand were to suddenly put a modern twist on their product that they would sell more. Apple is known for its futuristic technology, nike is known for using modern technology to make your athletic performance better and pepsi has released a new ad campagin featuring messages of changing the world. I'll even admit that part of the reason why I love Babolat tennis racquets so much is because they use modern colors and technology that other companies don't. Maybe human being are drawn to these modern products in a subconcious effort to move the human race forward.
Another example of this is the Nook which has been introduced in Barnes and Noble book stores. The Nook is an electronic device where you can read whatever book you want. To me, this product does sound cool but why not just read a regular book? It almost seems pointless. However, Americans seem to be flocking to Barnes and Noble to get themselves a Nook. This is just another example of how people want this new product because it is modern even though they could just as easily buy the book and save alot more money.
I end my blog with a question: What other aspects about products attract consumers?
"ADVERTISING TECHNIQUES." Foothill Technology High School. Web. 05 Dec. 2010. <http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm>.
"Ancient Technology Cartoons and Comics." CartoonStock - Cartoon Pictures, Political Cartoons, Animations. Web. 05 Dec. 2010. <http://www.cartoonstock.com/directory/a/ancient_technology.asp>.
"Apple IPhone 3G." Mobile Gazette - Mobile Phone News. Web. 05 Dec. 2010. <http://www.mobilegazette.com/apple-iphone-3g-08x06x09.htm>.
